Midwives Advantage

Subtitle

Midwives Advantage – Privacy Policy


Effective Date: May 21, 2018


Thanks for visiting Midwives Advantage! Midwives Advantage and Associates (“Midwives Advantage and Associates”, “we”, “us” or “our”) respects your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out here what personal information we collect, what we do with it and your choices and rights.


By using any of Midwives Advantage and our associated corporations’ Services, you confirm you have agreed to the Terms of Service and read and understood this Privacy Policy.


1. Some key terms


In our Privacy Policy, when we refer to “Users”, we mean our customers who use our Services, including visitors to our sites. We explain who we are in the “Who is Midwives Advantage and Associates?” section below. The users, visitors and customers of, our Users’ sites are “End Users”. Any other capitalized terms not defined in this Privacy Policy have the meanings in our Terms of Service.


2. How does this Privacy Policy apply?


This Privacy Policy describes what we do with personal information that we collect and use for our own purposes (i.e., where we are a controller), such as your account information and information about how you use and interact with our Services, including information you submit to our customer support as well as certain information relating to your End Users.


3. Personal information we collect


We collect various personal information regarding you or your device. This includes the following:

  • Information you provide to create an Account, specifically email address, first name and last name. If you sign up for services as a contracted provider, we receive a portion of your payment information from our payment processor (such as the last four digits, the country of issuance and the expiration date of the payment card) and we ask you to select your jurisdiction.
  • Your marketing preferences.
  • The emails and other communications that you send us or otherwise contribute, such as customer support inquiries or posts to our customer message boards or forums. Please be aware that information on public parts of our sites is available to others.
  • Information you share with us in connection with surveys or promotions.

4. How we collect personal information

We obtain personal information from various sources. We do this in three main ways:

  • You provide your information to us directly

When you use our Services, we collect information from you in a number of ways.  For instance, we ask you to provide your name and email address to register and manage your Account. You might also provide us with information in other ways, including by responding to surveys, submitting a form or participating in contests or similar promotions.

Sometimes we require you to provide us with information for contractual or legal reasons. We’ll normally let you know when information is required, and the consequences of failing to provide it. If you do not provide personal information when requested, you may not be able to use our Services if that information is necessary to provide you with the service or if we are legally required to collect it.


5. How we use your personal information


We use the personal information we obtain about you to:

  • Provision of the Services. Create and manage your Account, provide and personalize our Services, process payments and respond to your inquiries.
  • Communicating with you. Communicate with you, including by sending you emails about your transactions and Service-related announcements.
  • Surveys and contests. Administer surveys, contests and other promotions.
  • Promotion. Promote our Services and send you tailored marketing communications about products, services, offers, programs and promotions of Midwives Advantage and Associates and our partners and measure the success of those campaigns.
  • Improving our Services. Analyze and learn about how the Services are accessed and used, evaluate and improve our Services (including by developing new products and services and managing our communications) and monitor and measure the effectiveness of our advertising. We usually do this based on anonymous, pseudonymized or aggregated information which does not focus on you individually. For example, if we learn that most Users of Paid Services use a particular integration or feature, we might wish to expand on that integration or feature.
  • Security. Ensure the security and integrity of our Services.
  • Third party relationships. Manage our vendor and partner relationships.
  • Enforcement. Enforce our Terms of Service and other legal terms and policies.
  • Protection. Protect our and others’ interests, rights and property (e.g., to protect our Users from abuse).
  • Complying with law. Comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests.

We process your personal information for the above purposes when:

  • Consent. You have consented to the use of your personal information in a particular way. When you consent, you can change your mind at any time.  
  • Performance of a contract. We need your personal information to provide you with services and products requested by you, or to respond to your inquiries. In other words, so we can perform our contract with you or take steps at your request before entering into one. For example, we need your email address so you can sign in to your Midwives Advantage and Associates payroll account to verify and track direct deposits made to your account and to print your IRS 1099 MISC.
  • Legal obligation. We have a legal obligation to use your personal information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request.
  • Legitimate interests. We have a legitimate interest in using your personal information. In particular, we have a legitimate interest in the following cases:
    • To operate the Midwives Advantage and Associates business and provide you with tailored advertising and communications to develop and promote our business.
    • To analyze and improve the safety and security of our Services - we do this as it is necessary to pursue our legitimate interests in ensuring Midwives Advantage and Associates is secure, such as by implementing and enhancing security measures and protections and protecting against fraud, spam and abuse.
    • To provide and improve the Services, including any personalized services - we do this as it is necessary to pursue our legitimate interests of providing an innovative and tailored offering to our Users on a sustained basis.
    • To share your personal information with other Midwives Advantage and Associates group companies that help us provide and improve the Services.
  • Protecting you and others. To protect your vital interests, or those of others. 

6. How we share your personal information


We share personal information in the following ways:

  • Affiliates. We share personal information with our affiliates when it is reasonably necessary or desirable, such as to help provide services to you or analyze and improve the services we or they provide.
  • Business partners.  We may share personal information with business partners that are owned and operated by the same corporate structure as Midwives Advantage. For example, we may share your personal information when our Services are integrated with their Third Party Services, but only when you have been informed or would otherwise expect such sharing.
  • Service providers. We share personal information with our service providers that perform services on our behalf. For example, we may use third parties to help us provide customer support, manage our advertisements on other sites, send marketing and other communications on our behalf or assist with data storage.
  • Process payments. We transmit your personal information via an encrypted connection to our payment processor.  
  • Following the law or protecting rights and interests. We disclose your personal information if we determine that such disclosure is reasonably necessary to comply with the law, protect our or others’ rights, property or interests (such as enforcing our Terms of Service) or prevent fraud or abuse of Midwives Advantage and Associates or our Users or End Users. In particular, we may disclose your personal information in response to lawful requests by public authorities, such as to meet national security or law enforcement requirements.
  • Business transfers. If we're involved in a reorganization, merger, acquisition or sale of some or all of our assets, your personal information may be transferred as part of that deal.

7. Your rights and choices


Where applicable law requires (and subject to any relevant exceptions under law), you may have the right to access, update, change or delete personal information.

You can access, update, change or delete personal information (or that of your End Users) either directly in your Account or by contacting us at privacy@Midwives Advantage.com to request the required changes. You can exercise your other rights (including deleting your Account) by contacting us at the same email address.

You can also elect not to receive marketing communications by changing your preferences in your Account or by following the unsubscribe instruction in such communications.

Please note that, for technical reasons, there is likely to be a delay in deleting your personal Information from our systems when you ask us to delete it. We also will retain personal Information in order to comply with the law, protect our and others’ rights, resolve disputes or enforce our legal terms or policies, to the extent permitted under applicable law.

You may have the right to restrict or object to the processing of your personal information or to exercise a right to data portability under applicable law. You also may have the right to lodge a complaint with a competent supervisory authority, subject to applicable law.

Additionally, if we rely on consent for the processing of your personal information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.

If you are an End User of one our User’s sites, you should contact them to exercise your rights with respect to any information they hold about you.


8. How we protect your personal information


While no service is completely secure, we maintain administrative, technical and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing of, the personal information in our possession. We employ security measures such as using firewalls to protect against intruders, building redundancies throughout our network (so that if one server goes down, another can cover for it) and testing for and protecting against network vulnerabilities.


9. How we retain your personal information


We retain personal information regarding you or your use of the Services for as long as your Account is active or for as long as needed to provide you or our Users with the Services. We also retain personal information for as long as necessary to achieve the purposes described in this Privacy Policy, for example, to comply with our legal obligations, to protect us in the event of disputes and to enforce our agreements and to protect our and others’ interests.  

The precise periods for which we keep your personal information vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to an agreement or other matter, whether the personal information has been aggregated or pseudonymized, and other relevant criteria. For example, the period we keep your email address is connected to how long your Account is active, while the period for which we keep a support message is based on how long has passed since the last submission in the thread.

You may delete your Account by contacting us at privacy@MidwivesAdvantage.com and Midwives Advantage and Associates will delete the personal information it holds about you (unless we need to retain it for the purposes set out in this Privacy Policy).

Please note that in the course of providing the Services, we collect and maintain aggregated, anonymized or de-personalized information which we may retain indefinitely.


10. Updates to this Privacy Policy


We’ll update this Privacy Policy from time to time to reflect changes in technology, law, our business operations or any other reason we determine is necessary or appropriate. When we make changes, we’ll update the “Effective Date” at the top of the Privacy Policy and post it on our sites. If we make material changes to it or the ways we process personal information, we’ll notify you (by, for example, prominently posting a notice of the changes on our sites before they take effect or directly sending you a notification).

We encourage you to check back periodically to review this Privacy Policy for any changes since your last visit.  This will help ensure you better understand your relationship with us, including the ways we process your personal information.


11. Who is Midwives Advantage and Associates?


When we say “Midwives Advantage and Associates” (or “we”, “us” or “our”), we mean: (a) Midwives Advantage, National Birth Centers Inc. and Edge Medical Services Inc.


12. How to contact us

If you have questions, comments or complaints about this Privacy Policy or our privacy practices or if you would like to exercise your rights and choices, please email us privacy@MidwivesAdvantage.com or write us at:


Midwives Advantage

1141 N Loop 1604 E, Ste 105436

San Antonio TX 78232-1339